Guest Speaker, SQUARE ONE SRL


    Guest Speaker, SQUARE ONE SRL





    Rezidential custom made or Boutique Residences

    How can we improve the residential space? What can we do to improve the quality of living in the commercial residential developments? Get them more closely to what a custom made individual living unit or a villa could be.

    We hear lately about Boutique Residences. What exactly do they mean, is there anything that sets them apart from other constructions besides a flashy name from retail segment? Is there a category in residential buildings? Yes, there are a few things, but the particularity is that these details are pretty different from one project to another and that might be actually one of the particularities of this typology of living.

    These are not high end luxury developments that are very expensive. The main focus is on design and individualization of each unit. And attention to details. And a individualized interior design particular for each apartment.

    Normally this are small developments constructed on mainly urban sites.  Another topic is how could bigger developments apply to some of these more individual custom made living units on a larger scale. There are some solutions in modular diversity.


    Graduated Ion Mincu Institute oF Architecture in 1999, Cofounded Square One in 2001.

    During college he worked as storyboard artist for different movie productions, also as art director for tv commercials music videos and movie productions.

    In 1998 he became creative director for an advertising agency during the college and worked as freelance art director until 2001 when together with Robert Marin cofounded Square One. The first implemented projects were mainly set designs for television shows and production design for movies. The first completed architecture project was the residential development “Baneasa Lake View” started in 2005 and finished in 2007.

    The projects he is involved in are very diverse. From object design to interior design, public spaces, retail design, office spaces, residential developments and architectural installations.

    Most of the projects we deliver as key turn projects. We like to assume full responsibility for the implementation of the projects and keep the control of all details.


    Bienniale of Architecture, Interior Architecture Award, 2006, Square One
    Best Architecture Project of the Year Award, “Carturesti Carusel”, Gala BucurestiTU, 2015, Square One
    Best Design of a Public Space Award, ELLE Decoration Awards, 2015, Square One
    GIS Design Awards, Public Spaces Award, 2016, Square One
    Nominalization, Interior Design Section, “Carturesti Carusel”, Annual of Architecture, 2016, Square One
    Nominalization, Interior Design Section, L55 Chair, Annual of Architecture, 2016, Square One